Shadow wanted to help DeFi game developers validate the flow of their core economy loop without writing any code. I worked with the team to realize a sandbox environment that lets developers create, integrate and manage their virtual ecosystem allowing the testing and refining of game economies without risking real assets.
Live Service: Shadow Sync
Winner of Avalanche Hacks 2023 Game Track
In partnership with
As a startup Shadow pivoted in design brief and scope. The projects inception detailed an experience simplifying on-chain off-chain token synchronisation, allowing partners to integrate and maintain in-app and on-chain assets. As the project drew the attention of partners, design scope expanded to the creation of an effective simulation tool enabling developers to model token economies.
MY ROLE:
I partnered with the development team to uncover insights and translate concepts into features that address end user behaviours and motivations.
I laid out simple solutions to complex problems, conducting UX and design thinking process to plot a path forward. Utilising Tailwind to expediate the delivery of designs at scale.
I created all major deliverables including frameworks and prototypes to share the vision, design principles and intended functionality. These helped to evangelize ideas, gain alignment and drive decision making.
I defined the solution with project manager and development partners, accommodating pivots in intended functionality. I evangelized user and balanced business goals. I prioritised and negotiated features for launch and beyond.
KEY RESPONSIBILITIES:
▸ Principal Designer
▸ UXUI Design Direction
▸ Product Roadmapping
▸ Wireframing and Prototyping
▸ Navigation Schema
▸ Post launch team management & direction