Catheon wanted to create an ecosystem of products to help grow their relationships with gamers, developers and institutional partners. I worked with Catheon to define the ecosystem product experience, strategy, and design of their digital platforms including Catheon Game Center (CGC), CGPass and IP specific services
Live Service Catheon Game Center
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CLIENT:
CHALLENGE:
Design a scalable multi-platform game publishing user experience solution that enables and facilitates game consumer, developer and game publisher interactions. Leveraging the CGC as an interconnected ecosystem for exclusive Catheon Gaming IP and a growing number of curated publishers, where users have a comprehensive overview of their in-game assets across games.
MY ROLE:
I partnered with management and development leads to uncover insights and translate concepts into features that address identified user behaviors, motivations and established business goals.
I created frameworks and prototypes to share the vision, design principles and content strategy. This helped to evangelize ideas, gain alignment and drive decision making.
I defined the solution with project manager and development partners, creating a product design specification. I evangelized user and balanced business goals. I prioritised and negotiated features for launch and beyond.
I designed across and collaborated with seven platform developers and their PM partners to translate product features for each platform context
I designed down bringing together existing IP, creating standardised design templates and leveraging tailwind to speed up design inside and out of CGC. I executed journeys, wireframes, prototypes and design specs.
I designed up and presented works to gain buy‐in from developers, executives, senior stakeholders and other Catheon teams working on separate IP throughout the project lifecycle.
KEY RESPONSIBILITIES:
▸ Principal Product Designer
▸ Digital experience strategy
▸ User Research (Primary and Secondary, Usability, A/B and Validation Testing)
▸ Wireframing
▸ Design QA
▸ Responsive web design and prototyping
▸ Navigation schema
▸ Post launch team management & direction
